The Dieline Awards 2016 Outstanding Achievements: Sunbeam Marc Newson Packaging

by Elizabeth Freeman on 05/22/2016 | 2 Minute Read

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Sunbeam have collaborated with Marc Newson for the design of a new kettle and toaster. This range is vibrant, futuristic, and yet immediately familiar. The iconic design of the products is complemented by the packaging, unique to these two items within the Sunbeam range. 

We have kept the packaging monochromatic, in matt cool grey with a ‘flash’ of colour from a small sticker that designates the colour of the product inside. When the customer opens the box, they are presented with the bold, premium finishes of the product. Bright-coloured resins, mirror-polished stainless steel, matt-finished metal and machined aluminium.

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The minimalistic packaging graphic present a clean, sophisticated look. The flat silhouettes celebrate the form and details of the objects, and provide distinctive graphic elements for the packaging. All proportions are carefully considered and echo the great attention to detail in the products.We have also taken into account how the packaging displays in a busy retail environment. The boxes have the same height and depth as one another, which created a seamless display. The monochromatic packaging can be stacked and formed into a neutral backdrop for product display in any retail environment.

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Designed by Sunbeam Australia

Country: Australia

Art Director/ Designer: Daphne Law

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