The Dieline Awards 2016 Outstanding Achievements: Packaging 'RP10'
by Elizabeth Freeman on 05/22/2016 | 3 Minute Read
Casa Ramos Pinto, which has been combining innovation with tradition in the production of wine Ports since 1880, has just surprised the market by launching highly innovative and multi-functional packaging for its iconic RP 10 YO. This Port is produced at the emblematic Quinta da Ervamoira winery, located on the left bank of the Côa River. This estate has gone down in the region's history as the first to receive the title of world heritage site.
The packaging is 100% eco-friendly, complying with the environmental and sustainability concerns that Casa Ramos Pinto has made its policy. It was created and produced by the Omdesign agency. It consists of two cork blocks and an outer sleeve of pressed cardboard that unites the two parts. Due to the unique properties of cork, a 100% natural and sustainable material (a very Portuguese product, as well as Port wine), such as lightness, impermeability and thermal insulation, this packaging may be used afterwards for multiple purposes, for example as a cooler, somewhere to keep your pocket contents, pen holder, jar or even a flower vase.
"Reuse this packaging in an original and creative way" is the challenge to consumers on the packaging of the RP 10 YO. It appeals to their creativity and encourages consumers to share the original ways they have found to reuse these two pieces of cork on the brand's Facebook. This ensures that the packaging is not just used to transport and display the wine, but can be reused creatively and innovatively.
Art Director: Diogo Gama Rocha
Designed by Omdesign
Client: Ramos Pinto