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The Dieline Awards 2016 Outstanding Achievements: MOSCHINO Barbie® Doll

by Elizabeth Freeman on 05/22/2016 | 2 Minute Read

Editorial photograph

The MOSCHINO Barbie® Doll is a fashion statement of epic proportions, from her buoyant locks and head-to-toe leather ensemble to her attention-grabbing packaging. Bold logo treatment and graphics highlight the perfect partnership between the creative and quirky fashion house and its muse, Barbie® Doll, while a perfectly positioned pack-out displays her oh-so-chic accessories. A unique stitching effect on the large window box mirrors the quilting of Barbie® Doll’s jacket and gives the package that extra touch of luxe.

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Designer: Janet Tsuei

Copywriter: Anna Ziss-Patton

Engineer: Kambiz Betaharon

Manager: Suzanna Lakatos

Director: Corinne Maffin

Vice President: Kim Culmone

Designed by Mattel, Inc.

Country: United States

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