The Dieline Awards 2016 Outstanding Achievements: HORTUS BOTANICAL LONDON DRY GIN

by Elizabeth Freeman on 05/22/2016 | 2 Minute Read

Editorial photograph

A botanical London Dry Gin distilled in Warrington for Lidl and developed by Michelin Star Chef, Kevin Love, previously Head Chef at Heston Blumenthal’s 'The Hinds Head'. With an ingredients list including rosemary, juniper, lavender and lemon verbena this is one for the gin connoisseur. The focus for this was the idea of a typical English garden but with a London twist! The hand rendered illustrations on the front label and reverse of the front label, which is visible through the back of the bottle, depict all of the wonderful elements that one might find in such a place, ranging from a watering can to a bowler hat, an English gent in a dapper pair of wellies and of course ‘Hortus the Tortoise’, who is rapidly gaining a cult following... see if you can find him!

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Designed by ROBSON DOWRY

Client: LIDL

Country: United Kingdom

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