The Dieline Awards 2016 Outstanding Achievements: Cemento Mochica
by Elizabeth Freeman on 05/22/2016 | 2 Minute Read
Mochica. Northen strenghCementos Pacasmayo, the leading brand of cement in the north of the country, entrusted us to develop a new line of low cost products that reflects the pride and countless stories of effort and progress of the people of that area.
With the challenge of creating a more emotional brand, which would achieve a close relationship with its major customers (builders and self-builders), "Mochica" was born with a differentiated value proposition, which seeks to heighten the pride and strength of northerners.Through a visual universe inspired by the culture of the same name, where earthy colors and diagonal cuts wrap the package, the main character, the Moche warrior, elevates reflecting the values and punch of northerners. Also, using the visual richness of the Moche culture, and accompanied by a strong and consistent typography, we created a pictogram system inspired by the past, under the great challenge of showing how to use the product in a synthesized way."Mochica" reflects the legacy of an advanced, robust and inspiring society for everybody.
Illustrator: Julio Ishiyama (Wondertaku)
Art Director: Pau Casals
Designer: Julio Ishiyama
Copywriter: Eduardo Íñiguez, Paloma Estremadoyro, Claudia Hidalgo
CEO: Armando Andrade
Designed by STUDIO A S.A.C.
Client: Cementos Pacasmayo S.A.A.