The Dieline Awards 2016 Outstanding Achievements: 'lette macarons boîte carrée

by Elizabeth Freeman on 05/23/2016 | 2 Minute Read

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The ‘lette boîte carrée, inspired by the classic bonbonnière, is three boxes in one. With its minimal aesthetic, the boîte carrée acts as a white canvas with infinite potential for customization. One can choose from three custom die cut trays, each designed to neatly present a selection of 'lette macarons in a different pattern: snow crystal, heart and field. Maximizing the potential of the 'lette macaron signature color palette, one can thus paint the gift with cookies.

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The box is thereby transformed into something decidedly more personal as the recipient's pleasure morphs into delight at the element of surprise hidden within. With more insert patterns planned in the future, the 'lette macarons boîte carrée presents a unique and open-ended opportunity for imagination and play to client and customer alike.

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Art Director: Andrea Lenardin Madden

Designers: Traci Larson, Lauren Hale

Creative Team: Roxanna Salceda

Designed by a l m project inc.

Client: 'lette macarons

Country: United States

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