The Dieline Awards 2016 Outstanding Achievements: 'lette macarons boîte carrée
by Elizabeth Freeman on 05/23/2016 | 2 Minute Read
The ‘lette boîte carrée, inspired by the classic bonbonnière, is three boxes in one. With its minimal aesthetic, the boîte carrée acts as a white canvas with infinite potential for customization. One can choose from three custom die cut trays, each designed to neatly present a selection of 'lette macarons in a different pattern: snow crystal, heart and field. Maximizing the potential of the 'lette macaron signature color palette, one can thus paint the gift with cookies.
The box is thereby transformed into something decidedly more personal as the recipient's pleasure morphs into delight at the element of surprise hidden within. With more insert patterns planned in the future, the 'lette macarons boîte carrée presents a unique and open-ended opportunity for imagination and play to client and customer alike.
Art Director: Andrea Lenardin Madden
Designers: Traci Larson, Lauren Hale
Creative Team: Roxanna Salceda
Client: 'lette macarons
Country: United States