The Dieline Awards 2016 Outstanding Achievements: Xoxolat - Chocolate Bar Packaging

by Elizabeth Freeman on 05/23/2016 | 2 Minute Read

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Vancouver chocolatier XOXOLAT (sho-sho-la) retails Canada’s largest selection of single origin chocolate bars. Xoxolat’s own line of chocolate bars required a packaging redesign in order to compete with more established brands. It required a lower cost of packaging that could be produced in small quantities.

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Our solution was to create two different wraps for the two types of bars produced: single origin (grey) and unique flavour combinations, such as pop-rocks and bacon, (fluorescent red). The wraps contain information common to all bars while we illustrated the outer bellybands to provide a sense of the origin or flavour of the chocolate bars. The bellybands are printed digitally in short runs as needed.

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Illustrator: Andrew Schick / Miles Chic

Art Director: Sean Carter

Designers: Andrew Schick/ Miles Chic / Sean Carter

Printer: Hemlock Printers

Designed by Carter Hales Design Lab

Client: Xoxolat

Country: Canada

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