The Dieline Awards 2016 Outstanding Achievements: Hunsa Heat & Eat Bangers Packaging
by Elizabeth Freeman on 05/23/2016 | 3 Minute Read
A new concept in Australia – Hunsa’s range of pre-cooked sausages (bangers) are packaged ready for consumers to simply heat & eat within just 5 minutes. As quality smallgoods producers, Hunsa has a reputation for using premium cuts of Australian meats with big flavours. The introduction of these 4 new flavours (Thai Chicken, Mexican Salsa, Polish Kransky and Spanish Chorizo) centres around the use of various herbs and spices from across the world to create a range of sausages with unique fusions of flavours.
ApproachTraditionally, sausages are packed within clear packs displaying all of the sausage to the customer. While the new Heat & Eat bangers are big on flavour, their appearance does not impart the complexity and depth of flavours they deliver. The addition of a sleeve sliding snuggly over the pre-packed plastic tray which holds the sausages, allows customers the opportunity to view the sausages from the side. The sleeve itself features a design centred around the colourful mix of herbs and spices surrounding the hero sausage – an explosion of impressionistic flavours designed to tantalise the tastebuds.Food styling is integral to the design and is supported with vivid colours, patterns and typography reflecting the culinary aspects of it’s country of origin. Glossy spot UV varnishes highlight these features and present the sausages as cooked, tasty and ready to eat.
ResultsPlaced within the deli section in the supermarket, the contrasting colours of the herbs and spices exploding on their black packaging, has made them highly visible against their competitors mostly plastic-packed smallgoods. The initial launch attracted huge sales and demands for on-going repeat orders exceeded initial production.
Art Director: Geoff Bickford
Designer: Leanne Balen
Photographer: Geoff Bickford
Printer: Percival Print & Packaging
Designed by Dessein
Client: Hunsa Smallgoods
The GRO Agency