THE DIELINE AWARDS 2016 OUTSTANDING ACHIEVEMENTS: Amy's Drive Thru
by Elizabeth Freeman on 05/23/2016 | 2 Minute Read
We were approached by Amy's to brand their new Drive Thru venture and create a packaging range that stood them apart in California's crowded fast food sector. They were setting out to provide the same freshly prepared vegetarian foods the company is known for, but fast.
Creating authentic American classics in a new style. The Amy's Drive Thru range includes Veggie burgers, shakes & fries made with organic & non GMO ingredients and gluten-free & vegan options.The deliverables had to align with Amy's core approach to ethical sourcing and match their high environmental standards for production.
With a living roof collecting rain water, recycled materials featuring throughout the building, and the solar panel blanketed canopy, the Drive Thru itself was to set the standard for environmental efficiency.Organic non-GMO inks feature across the fully compostable packaging range.An expansive colour palette and unifying swatch collection was established to create a varying and playful packaging range, launching Amy's refreshing stand apart approach to the fast food arena.
Art Director: Mark Graham, Johnny Winslade
Designer: Bruce Jamieson, Johnny McCulloch, Joe McDonagh
Photographer: Johnny Winslade
Copywriter: Bruce Jamieson
Designed by ILOVEDUST
Client: Amy's Kitchen
Country: United Kingdom