The Dieline Awards 2016: Turbo Flyer® Pattern Series- TAIT Design Co.
by Elizabeth Freeman on 05/19/2016 | 3 Minute Read
OVERVIEWThe Turbo Flyer Pattern Series is a collection of historical patterns from around the world reinterpreted in flight. These special edition art planes celebrate and highlight different cultures by reimagining traditional patterns into the wings of our decorative aircraft.
PACKAGINGThe three different plane designs come in hand screen-printed recycled cardboard cases. Each one is custom diecut to show off the unique shape, pattern, and texture of the intricately laser-cut balsa wood below. The front cover features a natural hinge with a cutscore along the vertical ribs of the cardboard. The packaging opens and closes with an enjoyable velcro snap!
The contrast between the wood, the Japanese paper, and the outer cardboard encasement creates a striking visual. Adding to this visual is the the educational content found in a small window next to the plane parts that reveals information about the specific historical pattern – origin, time period, and meaning.The packaging serves a dual purpose of both showcasing the product and protecting it for safe keeping.
PRODUCT DETAILSThis series featuring three patterns:
Japanese Hemp [Asanoha] The Asanoha pattern is one of the most popular traditional patterns often seen on Japanese kimono. Asanoha means: Asa = hemp: no = of: ha = leaf. The geometric pattern, through abstract, represents overlapping hemp leaves. Moorish Circle GeometryIn Islamic art, the circle represents a primordial symbol of unity and the ultimate source of all diversity in creation. The natural division of the circle into regular divisions is the starting point for many traditional Islamic patterns. Greek MeanderIt's the figure of a labyrinth in linear form, and it evokes memories of the twisting path of the Meander River in Asia Minor. It's a common decorative element in Greek and Roman art, typically seen in bands on ancient pottery. While these planes can be thrown carefully in the grass, they are intended to be displayed within the home. The delicate wings of these planes are backed with Japanese paper, making them especially beautiful when they illuminate with light.
Illustrator/Art Director: Matthew Tait
Designers: Matthew Tait, Audrey Elkus, Joseph Murray
Copywriters: Matthew Tait, Audrey Elkus
Printer: Hand Printed by Matthew Tait at Ocelot Print shop in Detroit, MI.
Manufacturer: TAIT Design Co.
Designed by TAIT Design Co.
Country: United States