The Dieline Awards 2016: THE CRUMBSIES- busybuilding
by Elizabeth Freeman on 05/19/2016 | 2 Minute Read
Design for a corporate Christmas gift by the chef Akis Petretzikis, aiming to represent the chef’s particular style and personality in terms of both content and design.
A custom made box was designed featuring a set of 4 characters, representing the biscuit collection inside the box. These characters consist of a common main frame, particularized with different details on each side and resulting in a different character, linked to each of the four included biscuit flavours. In addition, by rotating the top, one can create new mix ‘n’ mach characters, thus offering an option of personalization, in line with the chef’s overall up-to-date and friendly image.
Illustrator/Designer: Maria Kefala
Art Director: Dimitris Gkazis
Photography: Thanos Tsantas
Copywriter: Sissy Caravia
Printer: La Petite Jumelle
Designed by busybuilding
Client: Akis Petretzikis
Annie International Inc.