The Dieline Awards 2016: Google Store Puzzle PR Box- Structural Graphics

by Elizabeth Freeman on 05/19/2016 | 2 Minute Read

Editorial photograph

We designed this launch kit for Google's "Unboxing Event" which was used to promote its new store and products. The boxes, which were designed like a puzzle with each piece carrying a different product, were sent to major influencers who then vlogged and posted videos of the box on YouTube. 

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Art Directors: Katherine Walker (Google), Ken Frederick (Google), Zachary Hollander (Google)

Designers: Paper Engineers: Alex Bates, Erik Hluchan, Isabel Uria, Shin Wakabayashi, Noel Boland - Structural Graphics

Designed by Structural Graphics

Country: United States

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