EO beauty’s products are all handmade and use only natural ingredients. We designed the packaging of one of their signature product, the beauty soap. As their products contain no artificial colors and preservatives, we decided to create a clean design that can showcase that. The main visual that we use is an irregular shape that symbolizes soap dissolving in water. By using translucent paper in the packaging, consumers will be able to see the soap as it is, natural, uncovered. Besides, stitching was used to give the packaging a more unique and handmade feel to it.
Art Director/ Photography: Tak Cheung
Designer: Nancy Chan
