The Dieline Awards 2016: DUO condoms- mousegraphics
by Elizabeth Freeman on 05/19/2016 | 2 Minute Read
To respond to our clients request we had to review the new languages of communication-based on emoticons, shortcuts, symbols and condensed messages and imagine an original, codified, contemporary idiom legible by all and adaptable to all national markets, respective cultures and particular religious or social sensitivities.
The DUO logo has been cleared from the oblong form around it so that the logo is better integrated within the packaging surface, and emphasis is redirected on the circle, one of the most essential, primordial forms, and also the characteristic plan - view of a condom. To address the multiple variations of DUO condoms, mousegraphics developed the playful, sensual lexicon of a "DUO - coded" language. This DUO vernacular emerges, color-coded in vibrant tones on stark black surfaces. Circle based, symbolically abstracted design and outlines reference fruits (as in the flavored variety), languid time (as in the retarding variety), machine joints (as in G-pleasure) etc.
Art Director: Joshua Olsthoorn
Designer: Alexandros Mavrogiannis
Creative director: Greg Tsaknakis
Designed by mousegraphics
Client: Beiersdorf Hellas
Annie International Inc.