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Concepts We Wish Were Real

by Elizabeth Freeman on 05/13/2016 | 12 Minute Read

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Happy Friday! Celebrate the end of the week with our top concepts of this week.

Zelig's Jewish Hot Sauce


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“Oy vey, this is some good horseradish.” Spencer Seligman developed a concept for a tasty line of horseradish, pulling on inspiration from his Jewish background as well as from the city that never sleeps.

“When asked to design packaging for Hot Sauce, I looked back to my Jewish roots as well as some of my favorite places to nosh in New York to design Zelig's Delicatessen's World Famous Jewish Hot Sauces (aka horsradish!) There are three available flavors: the simple classic Chrayo ("chain" is yiddish for horseradish), the sweet traditional Maror (a Passover favorite of horseradish and roasted beets), and the bright and spicy Jewsabi (with the kick of Wasabi). To keep you clean are Schmutz wipes (aka napkins) and the condiment set comes in a convenient holder. The name Zelig is the old world root of my surname and is Yiddish for Blessed.”

Zelig’s Jewish Hot Sauce takes many elements from classic New York delis and restaurants to give it a specific feel. The line of horseradishes have off-white labels with a single color to help distinguish each type. A Zelig’s seal appears on the front, emphasizing a high standard of quality, and the combination of fonts and text sizes imply a carefully created product. The sauces come in old-fashioned jars that seal perfectly for freshness, making consumers feel like they’re buying something made from a tried-and-true family recipe.

Designed by Spencer Seligman

Country: United States

London Coffee Roasters


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London Coffee Roasters is a coffee shop that supplies ethically traded, freshly roasted coffee beans. Confederation Studio developed this concept for the roaster, using old-timey illustrations for each of the beans they harvest.

“London Coffee Roasters are passionate about delivering great coffee to the British market. Being avid coffee drinkers ourselves, we jumped at the opportunity to design the brand and the packaging for their latest range of coffee beans. Coffee and tea consumption has been part of British culture for centuries. Inspired by this, we used a series of etched images taken from the Victorian era to evoke a sense of classic London. Each type of character used personifies the variety of coffee enclosed, in an overall consistent and charming style.”

The London Coffee Roasters logo is unimposing and instantly recognizable. Packages of coffee beans are in resealable bags for freshness, and the characters that appear on the front give some indication to the bean and flavors. Illustrations are finely shaded with one color, and the coffee type is written on the packaging in a traditional serif font, elevating the brand quality.

Designed by Confederation Studio

Country: United Kingdom



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Do you remember drawing pictures and using building blocks as a kid? Unfortunately for many children, this is a luxury that their family can’t afford. Perspecti've aims to bring fun and creativity back into their lives with these packs of crayons, blocks, and papers.

Perspecti've is a company that brings creativity kits to children in underprivileged areas. The kit include pieces that focus on artistic expression, building exploration, and creative experimentation, which will aid kids in finding their creative voice and empower them through their own personal perspective.”

Perspecti've is instantly eye-catching and fun, enticing even the most shy child to engage and play. The kit features bright colors that feel energetic and uses exciting patterns to get the imagination going, but doesn’t try to use too many defined graphics which allows children to feel uninhibited. As kids open the kit, a large, open eye stares back at them, encouraging them to open up their world through creativity. Some of the items are intended to be used as pairs (such as the crayons and drawing paper), so they both feature the same icon on the top. Each one has its own particular place in the box so that it can be easily packed away and kept safe for every use.

Designed by Abby Edwards

Country: United States

Unbrand Brewery


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More and more people find themselves interested in exploring the world of craft beer. As Daniel Sunstrom began trying new styles of beer, he created the concept Unbrand Brewery to give consumers a better understanding of each craft beer they drink.

“Working with my awesome hometown brewery, Coopers, has definitely widened my beer horizons. As well as drinking new beer styles, I’ve been looking at a lot of craft brew labels, almost an industry in itself. While trying to figure out what the flavour components of beer actually were, most label designs gave little clue to the taste of the beer inside…”

“The inspiration was to work within the design style of craft brews, but create a system that would instantly show the flavour profile. What started out as very scientific and elaborate (icons even for the amount of carbonation) developed into a crest style graphic, with a focus on the grain, and a colour range to match the beer inside. In the best possible way, a client who drove me to drink!”

Instead of focusing on the brewery name, Unbrand Brewery distinguishes each different beer variety with a certain color scheme and graphic identity to help show the flavor. The image at the top is comprised of symbols that represent the ingredients used, including barley, hops, rice, and wheat, as well indicating if it was roasted. The focus was not just to make a memorable label, but to help new beer drinkers and enthusiasts alike to pick out a beer that suits their preferences. Each beer’s name appears on the front in a bold, sans serif font, making the identification straight-forward and instilling confidence in the buyer.

Designed by Daniel Sunstrom

Country: Australia



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An American brand redesigned with Scandinavian inspiration. Students Malin AlgothssonLiza PedersenMichelle Nilsson, and Joakim Tidén wanted to update Palmolive, helping the brand with a 200+ year history gain an edge in today’s market.

“Palmolive is an American brand that has since 1806 offered a wide range of skincare products to affordable prices. The brand has been established for a long time on the Swedish market but they are part of an industry where many brands are competing for the consumer’s attention. New trends are appearing and it has been difficult for Palmolive to keep up; they are facing the challenge that the target group is saturated and thirst for change."

“We have given them a new identity and developed a new packaging system with an updated collection with 3 different series; moisturizing, balancing and repairing. These adapt to different types of skin rather than mainly choosing from various scents. The new look for Palmolive conveys that the products are from ‘nature’s own pharmacy’ and that it can reach a whole new level on the market with a timeless, gender-neutral and Scandinavian design.”

Palmolive’s new look is a more upscale version, using a simpler approach with muted colors and elegant marble accents. The label patterns resemble soap mixing with water, and each one has a clean, white portion with text only. Dark bottles, silver tubes, and clear jars make the products easy to display in the home, and the new look gives the impression that the products are ways to indulge.

Designed by Malin AlgothssonLiza PedersenMichelle NilssonJoakim Tidén

Country: Sweden

Nitro Coffee


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Harvey Nichols is a British department store chain that is the equivalent of Barneys or Bergdorf Goodman. The chain also sells a number of luxury food and drink items like spirits, wine, champagne, and of course, select coffee. Jon Cooper wondered what a line of nitro coffee, or coffee infused with nitrogen, would look like at the department store.

“This concept was produced to showcase the possibility of a large multinational company producing the new hipster trend of ‘Nitro Coffee’. Harvey Nichols was chosen, as it provides the perfect consumer base for such a product to flourish. The HN own brand label also provides perfect brand language to portray the ‘Nitro Coffee’ as a premium drink.”

In order to achieve customer interest from afar, it was chosen to follow the route of enhancing the chemistry feel to the product. This allowed the possibility of having a visually strong chemical symbol on the front that works well with the basic black and white colour scheme of Harvey Nichols. It was also possible to choose glassware that produces an interesting silhouette and look different to many other glassware in this product category. This decision really enabled the project to reach a very defined and unique look for the final designed outcome.”

Because the process of making the coffee is directly related to science, beakers suit the packaging perfectly, making it a unique choice. By keeping the bottle black, it adds a bit of sophistication, and the simple sans serif font feels clean and minimal. A silver cap adds to the sleek appearance and makes it well-suited for a luxury store. Nitro Coffee from Harvey Nichols is clearly a choice for the more discerning coffee drinker who won’t accept a cup of joe from just anywhere.

Designed by Jon Cooper

Country: United Kingdom

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