The Dieline Awards 2016: Ultimaker 2 Go - Packaging for the maker community- FLEX/design
by Elizabeth Freeman on 05/19/2016 | 2 Minute Read
Small in size, but big in 3D printing abilities and reliability, the Ultimaker 2 Go is one of the most powerful little printers around. And with a compact design, it’s great for makers on the go. We designed a packaging concept that let the machine fully live up to its name.
The core of the solution is an elegant grey EPP box. The high-quality foam shells and the brown cardboard box protect the printer during transport from factory to user, after unboxing the shells double as a lightweight, shock resistant carrying case, held together by durable nylon straps for lifting and carrying. This solution allowed us to get rid of the cheap, flaky and unsustainable foam inserts, which you see so often in these kinds of packaging designs. The case can hold the printer without the need to remove the filament spool separately. It also has a separate, built-in compartment for other 3D print necessities like tape, glue and basic replacement parts.
But there’s more: little holes in the packaging allow users to clip on their own 3D-printed parts. These add-ons can be functional, such as wheels, handles and cup holders or just for mere fun, making the case personal. This strokes beautifully with Ultimaker’s open source business model. On YouMagine, their on-line community, 3D enthusiasts already share and create new ideas to improve the packaging design - proving that through collaboration and sharing all of us can make all things better.
Designed by FLEX/design
Client: Ultimaker B.V.
Annie International Inc.