Biscoitos Finos Fluss Haus
by Theresa Christine Johnson on 05/16/2016 | 3 Minute Read
These adorable cookies might just get you dreaming about the holidays. Fluss Haus, a southern Brazil cookie factor, produces handmade delicacies based on traditional German culture. The cookies are painted and decorated by hand and are so beautiful you might not even want to eat them. FAZdesign developed the packaging that would protect these beauties but also show them off.
“In view of this symbolic value, FAZdesign developed a unique packaging to accommodate this product. Besides taking into account the issue of cookies security and integrity—protected by structured box with individual niches—the package aimed to expose and enhance the look of the product. Thus, through a window with a special cutting, packaging becomes the frame for Fluss Haus cookies.”
“The handcrafted look of products has inspired the layout. The lace texture, cursive and irregular typography, raw colors and the packaging substrate—the craft paper—contribute to the perception of homemade product. Moreover, the package has a playful language, a joke is revealed as the cookies are consumed. In this way, the package extends the value of the product, highlighting the potential of the product as an option for gifting.”
The packaging features ornate designs that allow the craftsmanship that goes into the cookies to stand out even more. Because Fluss Haus puts such care into creating the treats, it was important that consumers could see them, and it certainly helps convince them to buy without saying anything at all. Small details, like an image of a rolling pin or the festive red color, add in a bit of fun energy to the delicate appearance.
Designed by: FAZdesign