by Theresa Christine Johnson on 05/18/2016 | 2 Minute Read
Get ready for the best G&T you’ve ever had. Be Friendly has developed the packaging for the incredibly unique 78º Gin, which is distilled with a very particular process to create such a fine spirit.
“78º is a small batch gin made by Adelaide Hills Distillery (AHD). AHD uses a unique ‘column and basket’ still – which, if you know your gin, is a bit exciting. Head distiller Sacha then goes even more super-gin-nerd and only heats the still to 78.1 degrees, which is the boiling point of alcohol. All of this leads to the most delicious gin and tonics possible.”
“Be Friendly worked with AHD to create a brand from scratch that sits comfortably in the boutique gin market, but avoids many of the clichés that come with gin packaging (every gin uses botanicals, and we get it already with the drawings of juniper berries!). Sacha is all about the science and craft, and so is the branding.”
Against the clear liquor bottle, the gold text glistens and immediately gives off a vibe of sophistication. The gin name is written with different font sizes, communicating the unique process through which it’s created. A clean approach perfectly suits 78º Gin, making it the right choice for a refreshing and delicious drink.
Designed by: Be Friendly
Client: Adelaide Hills Distillery
Dieline Media & PRINT Magazine
The GRO Agency