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Nines Dressing

by Theresa Christine Johnson on 04/12/2016 | 4 Minute Read

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Nines Dressing is a prime example of upscale packaging achieved through downsizing. These convenient to-go packs, designed by Stebbings Partners, up the salad game by bringing a little black tie fashion to the design.

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“A leading salad dressing wholesaler, acclaimed by restaurants for their range of great-tasting flavors, wanted to make the leap to retail. In order to earn space on grocer’s shelves, the new brand needed packaging that would grab attention and add value. When our research pointed to the growing demand for portable, single-serve products, our strategy took shape.”

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“Having smaller than average dimensions, the packaging needed to speak to the dressing’s high quality, on-trend flavor profiles and a shelf stable attribute not readily found in other ‘to-go’ dressings.”

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“The bowtie, a classic icon of refinement, anchors the visual brand and offers context for the company’s name and their family of premium products. Simple, colorful illustrations differentiate the variety of flavors and depict the all-natural ingredients.”

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Nines Dressing comes in adorable packs that are perfect for individual salads and busy individuals who don’t want to compromise great taste. The tie graphic, art deco accents, and simple sans serif font make grabbing some dressing feel like a formal affair. Facts about the dressing, like it being gluten free and low in sodium, appears on the side in an italicized font, looking almost like a menu at a swanky restaurant. To continue with the upscale appearance, the dressing encourages consumers to “Always dress well,” making a clever play on words that adds humor to the brand’s image.

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Designed by: Stebbings Partners

Country: United States

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