Nines Dressing

by Theresa Christine Johnson on 04/12/2016 | 4 Minute Read

Editorial photograph

Nines Dressing is a prime example of upscale packaging achieved through downsizing. These convenient to-go packs, designed by Stebbings Partners, up the salad game by bringing a little black tie fashion to the design.

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Nines Dressing comes in adorable packs that are perfect for individual salads and busy individuals who don’t want to compromise great taste. The tie graphic, art deco accents, and simple sans serif font make grabbing some dressing feel like a formal affair. Facts about the dressing, like it being gluten free and low in sodium, appears on the side in an italicized font, looking almost like a menu at a swanky restaurant. To continue with the upscale appearance, the dressing encourages consumers to “Always dress well,” making a clever play on words that adds humor to the brand’s image.

Editorial photograph

Designed by: Stebbings Partners

Country: United States

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