DIELINE AWARD WINNERS REVEALED

Cornica® Natural Cosmetic

by Theresa Christine Johnson on 04/07/2016 | 3 Minute Read

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Cornica is a line of shampoos, shower gels, and liquid soaps that are sure to make you feel like you’re spending a day at the spa. Designed by Funky Business® Branding Agency, these bath and beauty products embrace using natural or medicinal herbs as the prime ingredients.

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“Natural cosmetic Cornica is the result of research of cosmetic and medicinal properties of wild herbs, berries, fruits, shrubs, roots of Siberia, Sakhalin Island, Russian Far East, Altai, Karelia, the Caucasus and the Ural Mountains. After studying more than thousand of doctor's homemade cosmetic recipes of XIX–XX centuries was created ‘Golden series of Russian medicinal herbs’ on the basis of which the line of body care products was created.”

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“The agency's task includes all the stages of creation and output of a new product ‘on the shelf,’ market segmentation, creation of brand platform, verbal identification (naming, tagline, tone), creation of the package and its consumer's test.”

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Cornica’s lovely illustrations and watercolors create a dreamy effect, reminding the consumer of the natural ingredients and also transporting them in a way directly to nature. Pure colors of the ingredients make the images stand out, and a script font at the top adds to the element of spa luxury.

“The style of illustrations emphasizes and tells the consumer about naturalness of the product. Color and composition allowed to rebuild and highlight the label in store space. Cornica brand is for those who appreciates aesthetics and naturalness in all that surrounds them.”

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Designed by: Funky Business® Branding Agency

Client: First Crafting Cosmetics Company

Country: Russia

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