Sure, olive oil is delicious, perfect for a salad dressing or for cooking your favorite meal, but it’s also good for you. In developing the branding and packaging for Yo,verde, Veobrand used this as inspiration for the oil that would actually be distributed in pharmacies instead of grocery stores.
“Naming and packaging design for the early harvest olive oil ‘Yo,verde’ (I, green). The biggest benefit an olive oil can provide to health is for the cardiovascular system, that’s why the main protagonist is a pixelated heart.”
“It is distributed in pharmacies, so the design should be far from those visual codes used by most gourmet oils in the market with the aim of getting the target consumer identifies with a healthy and young product.”
