by Theresa Christine Johnson on 04/07/2016 | 3 Minute Read
DASANI® Sparkling is possibly the most refreshing way to stay hydrated. The cans of sparkling water come in absolutely delicious flavors, like Black Cherry and Raspberry Lemonade, that are naturally flavored.
“Moniker SF worked with the team at Coca-Cola to develop a new visual identity and packaging system for DASANI® Sparkling. Our strategy sought to elevate and simplify the brand by creating a clean and sophisticated look and feel. We streamlined the entire system including logo, typography, color palette and packaging to enhance shelf impact while maintaining a strong connection to the parent brand.”
The silver DASANI cans look slick and instantly give off the feeling of something that’s been chilled. Illustrations of fruit on the front use beautiful colors with subtle gradients not only make the can a small piece of art, but give a clear sense of the flavors. It helps consumers picture the taste of the flavor, making them more inclined to buy the beverage.
Designed by: Moniker SF
Country: United States
City: San Francisco, CA
The GRO Agency
Jackson Family Wines