Featured image for Sideshow Press Coasters

Sideshow Press Coasters

by Theresa Christine Johnson on 05/02/2016 | 3 Minute Read

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These coasters are perfect for those who believe that cocktail time doesn’t need to be fussy. Stitch Design Co. designed the packaging for Sideshow Press Coasters, creating something that shows off the product and showcases how unique each one is.

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“Coaster packaging for Sideshow Press' collection of cloth and wood veneer coasters. A two piece sleeve box was printed one color with a window opening to showcase the wood or cloth napkin coaster set within. Bold color and simple type make the packaging eye catching while still highlighting the product within.”

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Each coaster set features its own combination of graphics, text, and patterns, so allowing consumers to actually see the product was key. Something about each one is subtle and they almost give off a bit of a retro vibe with the font choice or repetitive images. The coaster sets encourage buyers to slow down and enjoy a cocktail hour, without the pressure to be overly fancy. In fact, the branding for Sideshow Press Coasters feature Tecate and Modelo, which are average beer choices. The coasters are aimed at those in their 20s and early 30s who want to live that champagne lifestyle with their PBRs in hand.

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Designed by Stitch Design Co.

Client: Sideshow Press

Country: United States

City: Charleston, SC