Oss Craft Distillery
by Theresa Christine Johnson on 05/02/2016 | 5 Minute Read
“There’s something about Oss.” Norwegian agency Kind developed the branding and identity for Oss Craft Distillery, a producer of the traditional Scandinavian aquavit. The result tells a story that represents Oss well and instantly attracts the target audience.
“When Kind was asked to brand a new innovative twist to the traditional Scandinavian aquavit, we went to the core: the Scandinavian soul. Our goal was to bottle the Scandinavian spirit. We have developed the name, visual identity, storytelling, package design and overall branding for the new liquor initiative. An ambitious company that aims to challenge the major vodka and aquavit companies worldwide.”
“There is something slightly mystical and secretive about Scandinavians. While often regarded as reserved and cold by the outside world, behind their rather icy facade, they are warm and colourful people once you actually get to know them. Oss Akevitt reflects the part of the Norwegian mentality that is hidden from view, the colourful, sweet and playful side.”
“‘Oss’ is the Norwegian word for us. Oss Aquavit is inspired by the myth about the Scandinavian mentality and lifestyle. There is something slightly mystical and secretive about Scandinavians. While often regarded as reserved and cold by the outside world, behind their rather icy facade, they are warm and colourful people once you actually get to know them. The word ‘Aquavit’ comes from the Latin ‘aqua vitae’, which means the water of life.”
“Where many of the peoples of the world are like peaches—open and welcoming on the outside, but perhaps a bit difficult to really get to know—most Scandinavians are more like a coconut—cold and hard on the outside, but very soft and sweet inside. Oss Akevitt reflects the part of the Norwegian mentality that is hidden from view, the colourful, sweet and playful side.”
Oss captures this dichotomy well, in some ways being crisp and straightforward and in other ways warm and playful. The gray and colorful label are one in the same, it’s simply a matter of getting more acquainted with the bottle. Even the letters that make up the brand name have personality that can be seen as both odd and interesting, depending on how you look at it.
“Aquavit is the national spirit of the Nordic countries and it has been enjoyed for generation after generation. Traditional aquavit is often served neat or together with beer. If drunk neat, it is often served with traditional food that has been smoked, salted or cured, such as the traditional Christmas dinner. Aquavit is served in small tulip-shaped glasses. Some people prefer their aquavit well-chilled, which takes some of the edge off the taste.”
“While the production of Oss Aquavit is based on the old traditions, it is colourless, and fresh fruit and berries from the best Norwegian fruit farms are added. This gives the aquavit a deliciously refreshing and modern taste. It is excellent to drink all year round – as an aperitif, in mixed drinks or just neat as a shot. We call it: Oss 'the new aquavit'”
Designed by Kind