YuYo Yerba Mate Rebrand
by Elizabeth Freeman on 04/28/2016 | 3 Minute Read
Rosie and Charles, the owners of Teatonics, were winners of The Seed Fund in 2015. The Collaborators task was to re-position and re-design their young brand for a successful retail and wholesale future. The inspiration for the product came directly from the couple’s trip to South America, where Rosie and Charles spent time travelling. It was here they discovered yerba mate – a regional super food, consumed every day by millions of people.
Their ambitions were to shake up the world of hot drinks, and so everything about the new brand had to offer something a little different, including the name: Yuyo, meaning herb or wild plant in Latin American Spanish. Inspired by the wonderfully vibrant South American street art, and the continent’s rich botanical heritage, The Collaborators commissioned the renowned artist Olaf Hajek, to create individual paintings to evoke the mood, sensation and flavour of drinking a Yuyo mate.
Illustration: Olaf Hajek
Design Team: Mary Lewis, Harry Knight.
Designed by The Collaborators
Country: United Kingdom
City: Bath