Mustang Survival’s new packaging clearly expresses a confidence that will make most any consumer trust them for marine safety needs. For their personal flotation devices, they turned to Karacters Design Group for a look that would suit the high quality of their product.
“Using a sophisticated design system, Mustang’s packaging now matches its premium product. As one of North America’s leading marine safety gear manufacturers, Mustang Survival serves the leisure watersports market with their military-grade and highly engineered products.”
“Their premium quality comes with a price tag to match, but Mustang’s packaging lacked the sophistication and quality of their product, and failed to provide technical product information in a way that was easy for their audience. We needed to better portray Mustang’s technical design expertise and military-grade engineering through the products’ packaging.”
