Travolta® | House Wine
by Theresa Christine Johnson on 04/20/2016 | 3 Minute Read
In the village of Polydendri in Domokos, Greece, there is a 350 acre vineyard producing wines for Travolta, one of Greece’s prime restaurant destinations. Producing Greek and foreign varietals that are made with love and respect for the environment, Travolta turned to them for three house wines. Chris Trivizas designed the packaging for the wines to focus on the restaurant’s specialty dishes.
“Travolta®, currently under the guidance of the Liakos brothers, is one of the leading gastronomic destinations in Greece, when it comes to quality fish dishes. The three labels designed for the restaurant’s house wines (Assyrtiko, Chardonnay and Syrah), present three illustrations of three different fish species (vlachos, tuna and sea bream).”
“Source of inspiration for the symbol was the lantern, which is used by fishing boats to attract fish (called ‘pyrofani’). The design of the symbol was based on the pyrofani, combined with the geometric shape of a fish.”
Detailed fish fins drape down the front of each label, perfectly fitting to the restaurant’s big draw. The label is white and includes minimal text and illustration on the front, implying a clean and fresh taste that one might expect from a local winery. The wines feature a light blue foil wrapper at the top that reminds the consumer of enticing ocean water, making it a wonderful match for a restaurant that specializes in seafood.
Designed by: Chris Trivizas