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Nike TechPack Influencer Packaging

by Theresa Christine Johnson on 04/20/2016 | 3 Minute Read

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This Nike TechPack was only seen by a handful of people, but it creates a complex and exciting experience from beginning to end. Designed by Taboo, the box has multiple layers that makes the product inside even more dynamic.

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Taboo combines many different elements to make the box for Nike TechPack so much more than just a box. With transparent acrylic, a camo pattern, reds and blacks, and photographs of the products in action, recipients have a lot to take in. It truly offers so much to discover and it is interesting in all of its states, from fresh and never opened to taken apart bit by bit. When assembled, it holds a world of possibility that brings the recipient closer to the Nike brand itself.

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“Taboo designed, produced and delivered a custom packaging solution for the 2015 Nike TechPack fall collection to 100 of Australia's top media and social influencers. The packaging combines the streamlined modern style and vivid colours of the collection to create a layered locking system. The apparel was enclosed by a transparent acrylic cover of the seasonal woodland camo print and Nike's championship female athletes.”

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Designed by: Taboo

Country: Australia

City: Melbourne

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