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Karim and PepsiCo Unveil Prestige

by Elizabeth Freeman on 04/15/2016 | 1 Minute Read

Editorial photograph

On April 12, PepsiCo unveiled "Mix It Up," an immersive, interactive space dedicated to design collaborations and exhibitions by leading talent during Milan Design Week. Among the many pieces on display is a series of sleek aluminum bottles labeled "The Prestige Bottles". Designed by the talented Karim Rashid, the packaging structures are kept minimal to elevate the Pepsi brand. Each trademark, Pepsi Max, Pepsi, Pepsi Diet, and Pepsi Light is given its own individual color with an abstract pattern etched into the surface of the bottle. Finally, the Prestige Bottles are placed into exceptional podiums that stretch from ceiling to floor. #?MIXITUP? 

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Designed by Karim Rashid

Country: United States

City: New York