Hubbards Toppers

by Theresa Christine Johnson on 04/18/2016 | 3 Minute Read

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Hubbards Toppers are the perfect snack no matter your mood. With a variety of different options, from paleo to yogurt covered, getting a healthy and delicious snack has never been easier. Coats Design developed the packaging to suit the Hubbards brand and also attract a wide audience with varying needs.

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“Personalising the breakfast and snacking experience is a new and growing trend for a group of consumers called ‘tinkerers.’ Whether for health reasons, lifestyle, taste or texture experience, consumers are wanting to customise to suit their individual tastes and needs. Hubbards have developed a family of 4 mixes to cater for this growing trend, each created with a specific consumer in mind.”

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Each product is vastly different, so the packaging had to reflect the unique qualities inside. Seeds & Ancient Grains uses an earthy color palette and images from nature to show the wholesome ingredients, while Clusters & Yogurt Sultanas feature a bright cranberry colored billboard that implies a bold flavor. All of the boxes have a small, clear circle on the front, allowing us to see the product inside, helping buyers to figure out which one they like the best.

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“The packs have been designed to reflect the promise of each mix in a compelling manner, as well as fit within the Hubbards brand language – quirky, engaging, honest and down-to-earth. Bold typography and illustrations are heroes on pack, adding a sense of enjoyment and promise relating to the contents – whether it’s being indulgent, healthy or energising. Colours are natural, earthy and textural with pack descriptors and callouts prompting versatility and usage. This is a tight knit range of convenient, take anywhere packs that aim to inspire and delight.”

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Designed by: Coats Design

Country: New Zealand

City: Auckland

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