Gloger City Brewery

by Theresa Christine Johnson on 04/18/2016 | 3 Minute Read

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“Sometimes the simplest solutions are the best.” Indeed. When redesigning Gloger City Brewery, Ostecx Créative turned to some of Poland’s rich history for a more inspired brand and packaging design.

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Looking for inspiration for new labels of Gloger City Brewery we reached the ‘Encyclopedia of Old-Polish,’ which is the most famous work of Zygmunt Gloger – a historian and ethnographer, the patron of the brewery from Bialystok (Poland). On its pages we found a lot of interesting slogans and descriptions, which we treated as a starting point for creating a new brand identity.”

“So far, we are after market debut of 7 beers: Light beer – Hecarz, Red Irish Ale – Krasna J?dza , Pils – Bykowe, Märzenbier – Nocne Anta?y, Kristal Weissbier – Trzy Mary, Belgian Blonde Ale – P?ocha Gocha, AIPA – Weso?e Ziele, Pale Ale – Wiczy Dó?. The basic product line of brewery is promoted by slogan: ‘It’s good to know foreign beers, knowing domestic, it is an obligation’ which is a paraphrase of the motto of the ‘Encyclopedia of Old-Polish’ by Z. Gloger.”

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Gloger City Brewery beer comes in a traditional amber bottle with an old-fashioned serif font on the front of the label. The illustration style is consistent on each beer, unique to each variety along with a coordinating color. The bottle neck label matches the hue at the bottom of each label, allowing the name of the beer to stand out.

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Designed by: Ostecx Créative

Country: Poland

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