Moms are always concerned about the health and well-being of their families, and Vitagurt makes giving them healthy and organic food even easier. Designed by Irina Hasselbusch, these convenient to-go bottles and easy-to-pack containers make it easy to have delicious and natural yogurt anywhere.
Using the actual product—Greek yogurt—as inspiration for the branding and packaging, we see light and fluffy clouds floating around the colors that indicate each flavor. A kite flies among the clouds, giving us a carefree and positive attitude. The font choice is fun and can easily get children excited about eating Greek yogurt but it’s equally suitable for adults, making Vitagurt a wonderful choice for the whole family.
“The client asked for a lightsome and positive identity that will help him to target mothers who care about natural ingredients and choose the best products for their families. This project began with a search for a name that reflects organic quality of the product. We decided to go with an ineVITAble the Latin word ‘vita’ (life). Vita + yogurt = Vitagurt.”
