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Little Blue Pot

by Theresa Christine Johnson on 04/13/2016 | 3 Minute Read

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Little Blue Pot may look like your regular jar of jam, but the flavor is something extraordinary. Coba & Associates developed the packaging for these unique combinations of jams, including cherry and black pepper, apricot and thyme, and plum and rosemary.

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“The story of how sophistication and jam met. Little blue pot is a statement recognised by hedonists, gourmands, and all of those who enjoy food on the exclusive basis. We had a task of designing a luxurious product intended for foreign markets. Watercolor illustrations, sans serif fonts, simple typography, stylish and reduced style managed to create an elegant impression that encompasses both the look and feel.”

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Little Blue Pot offers more than just the traditional jam flavors, and the packaging expresses this premium quality. Gold foil catches the eye and elevates the brand, creating an elegant border on the front label. Illustrations rest on the side adding in a bit of color that plays well with each hue of the jam. An elegant italicized font and a sleek sans serif font combine to create something modern and sophisticated, perfect for those with a more discerning palate.

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Designed by: Coba & Associates

Client: Little Blue Pot

Country: Serbia

City: Belgrade

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