Great Ocean Road Dairy

by Theresa Christine Johnson on 04/18/2016 | 3 Minute Read

Editorial photograph

Great Ocean Road Dairy believes that the best food is local and farm fresh. Taking the company’s mission, Leo Burnett Melbourne developed packaging that brings consumers closer to the farm itself.

Editorial photograph Editorial photograph Editorial photograph Editorial photograph

“In creating this brand, we saw an opportunity to capture the authenticity of our client’s story: They source all their milk from local family farms in the Warrnambool region along the famous Great Ocean Road in Victoria. We created the brand from scratch through a human lens. It’s a compelling brand story in a commoditised category: simple, authentic and personal.”

Editorial photograph Editorial photograph Editorial photograph

Great Ocean Road Dairy does an amazing job of truly transporting consumers to where the products are sourced. Detailed images make them feel like they’re visiting the farm and the font looks like it was written by hand. Everything speaks to food that is made with care and close to the farmers, made ethically and made without a bunch of added chemicals or pesticides.

Editorial photograph

Designed by: Leo Burnett Melbourne

Country: Australia

City: Melbourne

Share

Facebook Twitter Email

Continue reading

You may also like