Great Ocean Road Dairy believes that the best food is local and farm fresh. Taking the company’s mission, Leo Burnett Melbourne developed packaging that brings consumers closer to the farm itself.
“In creating this brand, we saw an opportunity to capture the authenticity of our client’s story: They source all their milk from local family farms in the Warrnambool region along the famous Great Ocean Road in Victoria. We created the brand from scratch through a human lens. It’s a compelling brand story in a commoditised category: simple, authentic and personal.”
Great Ocean Road Dairy does an amazing job of truly transporting consumers to where the products are sourced. Detailed images make them feel like they’re visiting the farm and the font looks like it was written by hand. Everything speaks to food that is made with care and close to the farmers, made ethically and made without a bunch of added chemicals or pesticides.
