There are many Honey Brands out there in the market but none as bold and striking as this one. Designed by Unified Brands, honey from the wonderful country of New Zealand is cultivated and stored in plastic jars for all your culinary pleasures. Each are color-coded according to which eco-system the honey was collected in. This not only helps consumers remember their favorite type but helps the brand stand out on the shelves.
“Taylor Pass lies at the heart of one of the most untouched and breathtaking places on earth. This rugged, remote terrain surrounded by ocean, that no insect can fly across, is the place we’re proud to call home: The South Island of New Zealand.”
“It is here that you will find our hives – nestled amongst mountains and valleys where bees work the unique flora to produce honey with the signature flavours and properties of this land. No two of our hives are the same. They are delicate, individual eco-systems. To ensure they thrive, our hives require the care, passion and artistry of our beekeepers.”
“Technology is another crucial part of looking after our hives and bees.New Zealand honey bees are in decline and we have to work hard to keep our hives healthy. We monitor each hive to ensure it is flourishing, and our investment in world-leading geneticists ensures our bees not only survive, but thrive. Honey is the fruition of our work. Its integrity is key, so our processes are based on absolute respect for the product. With our intimate knowledge of our hives, we can tell exactly where each jar comes from – right down to the site where it was harvested. The way we see it, it’s all connected: this unique land, the bees and us. We have a responsibility to look after it all and hand a better world on to the next generation.
Breaking away from traditional bee and flower category norms, Taylor Pass stands alone. With it’s more rugged crafted feel, the strong typography and a weathered hive device creates disruption while the use of embossed matt stock and metallic inks and foils helps maintain the brands position as one of New Zealand’s premium honey brands.”
Creative Director: Tim Holmes
Director: Mike Robertson
Designed by Unified Brands
Country: New Zealand
