Mirolubov. Sugar package

by Elizabeth Freeman on 03/09/2016 | 2 Minute Read

Editorial photograph

Sugar is an essential item in anyone's pantry and so is awesome packaging. This sugar brand has it all! Designed by Natalia Ponomareva, sugar is adorned with a playful zig-zag pattern that runs vertically across the packaging structures. A portrait of a girl sits front and center with a window display adding an approachable element to the design. 

"The task was to create a cute package, which you want to put on a table. The emotional benefit of "Mirolubov" trademark is that sugar provides you with an energy. In the package, this statement was transformed in the idea that sugar, first of all, is the energy for your brain. Therefore, the main place on the package was taken by a candy-like sweet head."

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Designed by Natalia Ponomareva

Country: Russia

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