Four Candles Ale

by Theresa Christine Johnson on 03/14/2016 | 2 Minute Read

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Make a stop at Britain’s smallest brewpub—a pub that brews and sells its beer right on the premises. The Four Candles is a brewpub inspired by a famous and well-loved comedy sketch by the Two Ronnie’s called “Four Candles.” Sand Creative developed the packaging for their first bottled ale, creating something big for this small brewpub.

A plain white label with thick black text and the Four Candles logo boldly communicates a no-nonsense brewery that is serious about good beer. At the bottom, an almost metallic colored rectangle pops, detailing the name and information about each brew. Although the brewpub is small, keeping the look consistent and easy to utilize for new variations allows for expansion in the future.

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“Historically a Pub that sold ale on cask only, Sand creative designed a simple system for their first ever bottled ale, one that could be easily adapted for the ever changing variety of brews. Ronnie Barker is said to have been inspired to write the famous Four Candles sketch whilst on a visit to Broadstairs in Kent to see his comedy partner, Ronnie Corbett. Corbett had a holiday home next to the Charles Dickens public house and just along from H. E. Harrington's general ironmonger business that is famed for stocking everything you could possibly need.”

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“Barker is known to have noticed Harrington's wide and diverse stock - screws could be bought loose, either singly or in greater numbers; tea urn cleaning brushes were displayed alongside saucepans and potato ricers. This gave him the basis of an idea that he then developed into the classic 1976 Two Ronnie's BBC sketch that starts with a customer who walks into a hardware store and asks the shopkeeper for ‘fork handles.’ The Four Candles Brewpub is a short walk from Harringtons, so it's close enough to the original to pay tribute to one of Britain's best-loved comedy sketches.”

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Designed by Sand Creative

Country: United Kingdom

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