Erica Marley Lamps
by Theresa Christine Johnson on 04/06/2016 | 4 Minute Read
Erica Marley Lamps take old materials and new ideas to make simply beautiful statements in lighting. Lidwiken and Ada Weel Olsen have created the branding and packaging for this line of one-of-a-kind lamps and lighting structures.
“Erica Marley makes lamps from natural, high quality material she finds at flea markets and second hand stores. She use material such as marble, metal, leather and wood, that tend to get prettier as the time goes by. The lamps are handmade by Erica herself. We have made a visual identity and website for Erica Marley.”
Taking older supplies and reusing them in a lovely way instills a certain sense of nostalgia in us, longing for that easier time. This fuels the clean simplicity of the identity and packaging for Erica Marley Lamps, recognizing a new-found beauty in things that we’ve seen hundreds of times before. Brassy-colored and marble accents mix, giving a bit of the warmth that you’d see from a lit bulb. Because the products themselves are so unique and striking, the packaging is kept more minimal, allowing these items to take center stage.