Elite Coffee Capsules
by Theresa Christine Johnson on 04/05/2016 | 4 Minute Read
Elite Coffee Capsules encourages you to stop and smell the coffee. Providing an incredibly convenient way to enjoy a fresh brewed coffee, these tiny cups make your morning routine even easier. Designed by Shake Design, the branding and packaging focuses on how easily Elite Coffee Capsules can fit into your life, giving you a delicious cup of coffee to enjoy with your brunch, as chat with friends, or as you snack on some colorful macarons.
The packaging is indeed clear, using bold colors and large text to communicate to buyers in a simple yet effective way. Elite Coffee Capsules truly captures the joy of a cup of coffee, positioning themselves as the way to achieve that. On the front of the packaging, resting over the large number that indicates the type of coffee, we see a used capsule next to a full cup of joe. It expresses an ease and simplicity that appeals to those with busy lives.
Designed by: Shake Design
Client: Strauss Coffee
City: Tel Aviv