Did you know that all of your favorite rum-based drinks come pre-mixed and ready to drink? Super Tuesday has redesigned Malibu Cans to make them a prime choice for rum lovers everywhere.
“Malibu Cans have been on the market in UK, Netherlands and US for some years. All in all a successful launch. The aim with the re-design was to create the Cans 2.0. To increase stand out on shelf and become the leader in the pre-mixed category. Super Tuesday developed a new design for the portfolio, where the outline from the Malibu bottle became the foundation for the new design concept.”
Malibu Cans look undeniably refreshing, wish images of bubbles floating up the sides. The white part of the packaging is shaped like a traditional bottle, and surrounding it is a color that indicates each flavor. Malibu’s logo rests proudly on the front, with the palm trees transporting the buyer to a relaxing beach-side vacation. Cans are sold in 4-packs, with the striking hues making it almost possible to taste each mouthwatering flavor. The packaging also allows buyers to see the cans inside, giving it an open and laid-back vibe.
