Welcome to a dreamland of pastries and sweets! Dolce is a cake shop and bakery in Belgrade, Serbia, that mixes a modern approach with a traditional background. Metaklinika Design Studio developed the branding and packaging, creating something that high end and decadent yet playful at the same time.
“Baroque aesthetics and fairy tale abundance of decorations in its premises were inspired by the unmistakable symbols from the famous book by Lewis Carroll. Using a modern colour palette combined with the legacy of Flemish masters, we created an effective visual identity easily applied in all forms of branding.”
Dolce is clearly a high quality bakery, which the elegant font choice and delicate graphics make clear. The pink and floral details indicate premium cakes and pastries with intriguing flavors that go beyond the expected chocolate and vanilla. The packaging is bright and exciting, making consumers feel like they’re enjoying an extra-special treat. Baroque inspiration channels an elegant tea room or French patisserie, simultaneously transporting Dolce visitors and giving them a unique experience.
