Neenah Explore 4
by Elizabeth Freeman on 03/22/2016 | 4 Minute Read
The fourth in the Explore series of comprehensive digital print samplers by Neenah, this time focusing on short-run projects designed to help grow business. Explore 4 offers samples and ideas for creative use of paper colors and textures for digital printing. This portfolio includes 11 items printed on 14 different Neenah papers and a multitude of digital presses. The Dieline has previously featured Explore 1 (http://www.thedieline.com/blog/2014/10/21/explore-1) and Explore 2 (http://www.thedieline.com/blog/2015/2/23/neenah-paper-explore-2). Farmhouse Design was commissioned by Neenah to create another portfolio of digital print ideas, to make it easier for designers and printers to be more creative, productive and efficient. Explore 4 shares printed samples for four different concept brands. Each brand has a different business need, with a common mission — growing business.
The Folder The series continues with its 6 x 9 folder size. Printed 4-color process on the beautiful shimmer of STARDREAM® Gold, Explore 4 houses creative samples for four concept brands in need of various types of short-run projects.
Direct mail When Flour and Fig Bakery sends out a promotion, they make sure customers take notice by using an ESSE® Pearlized Silver envelope, and cleverly attaching a hang tag coupon to a thick mailer, beautifully printed 4-color process on CLASSIC CREST®, Solar White, on an Canon ImagePRESS™ C600.
Retail North Hudson Goods wows with an attention-grabbing box printed inside and out. Constructed from the new Neenah® Folding Board, Deep Black, the box was printed on the HP Indigo® 7000 with 4 clicks of opaque white and 4-color process. As an extra effect, a tipped-on box lid is produced with ASTROBRIGHTS Lunar Blue printed on Konica Minolta BizHub C6500. And in insert card adds texture with CLASSIC COLUMNS, Antique Gray, printed on the Ricoh C7100.
Menu Agave del Campo’s menu delivers an authentic story with beautiful printing and hand-made appeal. Separate front and back covers, on ENVIRONMENT® Grocer Kraft, printed two clicks Opaque White plus 4-color process on the HP Indigo® 7000 are scored and folded for easy stapling — making it versatile for updates. The inside menu items are listed on a combination of ROYAL SUNDANCE® Natural and ASTROBURGHTS® Solar Yellow, printed on the Xerox® iGen4™. The brand’s own hot sauce sends its message with a label printed 4-color process plus lipstick red foil on Neenah’s pressure sensitive Laid Digital ESTATE LABEL® No. 9.
Fundraiser Hyde Park knows it’s impossible to resist opening a unique and beautifully printed hand-made envelope using CLASSIC Laid, Avon Brilliant White, printed 4-color process on the HP Indigo® 7000. Couple that with an eye-popping invitation and drink coupon printed on ASTROBRIGHTS®, Lift-off Lemon™ and it’s sure to be a night to remember.
Design, Production and Copywriting: Farmhouse Design, Atlanta, GA
Prepress and Printing: Fey Printing, Wisconsin Rapids, WI
Designed by Farmhouse Design
Client: Neenah Paper
Country: United States