by Theresa Christine Johnson on 03/23/2016 | 3 Minute Read
Back in the 19th century, the liquor manufacturing company Mampe was established in Berlin. Until the late 20th century, the brand experienced great popularity in Germany, with up to 70 products of liquors, brandies, and spirits appearing in thousands of shops around the world. To redesign their famous liquor, Mampe Halb & Halb, Ingmar Koglin was asked to give the traditional brand a bit of life.
Koglin’s design certainly injects a bit of life into the brand, with glossy bottles and rich colors. The company has a long history, and the bottle reflects a confidence that helps to build trust in the consumers. A sans serif font on the front looks incredibly contemporary, though, allowing Mampe to appeal to a wider audience. The packaging gives off a very calculated and organized vibe, while the bright red gives it energy.
Designed by: Ingmar Koglin