Featured image for Flashtones


by Theresa Christine Johnson on 03/08/2016 | 3 Minute Read

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Add a little pep to your step with these delightful bright socks. Flashtones are colorful, cheery socks that come in fun pairs and even a mystery pack. Designed by Petr Kudlacek, you’ll never want to wear simple black or white socks again.

“Flashtones is a fresh brand based in Czech Republic producing colourful socks sold as single pieces. The Brief Create a playful visual identity along with packaging design for single sock pack. My main goal was to simplify the the in-store customer experience focused on quick and easy choice of desired colours. I was also told to design a mystery pack, containing fourteen randomly coloured socks.”

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“The design of the single pack is based on the recycled cardboard box with rounded opening on top, making it easy to see the colour of the sock inside. On top of the box is also golden engraving of the brand. The idea behind the mystery pack comes from the well known paper towel box, but instead of pulling out paper towels, you pull out random colour socks. With mystery pack, you will never again have to spend a morning deciding which colours to wear today!”

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Flashtones is a fun, playful brand that still manages to appeal to high-end customers. The packaging is easy and takes up little space, allowing customers to quickly see the product without much extra getting in the way. Each pair’s bold color stands out, while the recycled cardboard packaging keeps the look simple and the brand consistent. The mystery continues the overall attitude of the brand, making the simple act of putting on socks in the morning more enjoyable.

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Designed by Petr Kudlacek

Country: Czech Republic

City: Prague