by Elizabeth Freeman on 03/08/2016 | 3 Minute Read
Doctor Nutri is a line of frozen foods that don’t compromise nutrition. Designed by FAZdesign, the bright packaging features mouthwatering images of the food that are hard to resist.
“The Doctor Nutri is a company concerned with the welfare and satisfaction of its customers, and chose FAZdesign to create the packaging of its line of frozen savory foods, aimed at convenience, without leaving aside a healthy and nutritious food. The main idea of the project was through new packaging, reposition Doctor Nutri in its own segment, giving it more contemporary and providing it emphasis in the point of sale, expanding its consumers.”
With modern and bold packaging, Doctor Nutri is clearly changing the way consumers view frozen foods. Not only can frozen foods be good for you, but they can also be delicious. The pictures of the savory treats pop against the colors in the background, and a small white strip at the top of the packaging gives the brand more of a “health food” appearance.
“In addition to the appetite appeal seen in the photographs, packaging transmit characteristics of the fitness universe - saturated colors, strong typography and formatting that refers to supplements and foods directed to this target audience. To communicate the special attributes of the products, icons have been developed and have a prominent position on the packaging. The product’s names appears in the format that enhances the contemporary appeal and turns easy the understanding of what really the product is.”
Designed by FAZdesign