AWAKE Energy Granola

by Theresa Christine Johnson on 03/08/2016 | 3 Minute Read

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Instead of drinking your morning caffeine, why not try eating it? AWAKE Energy Granola provides you the caffeine you need to wake up and the healthy vitamins to keep you going the rest of the day. Designed by Tether, AWAKE is no ordinary granola.

“AWAKE Energy Granola marks the first major extension for this brand, which won tired hearts across North America with its caffeinated chocolate bars. Aimed mostly at college students and millennials, the brand rests on a promise of ‘functional snacks’ delivered with the help of its charming spokesowl, Nevil.”

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“For the granola offering, AWAKE added a whack of B vitamins and tweaked the storytelling just a skosh. Visually, the brand stays true to its nature with expressive lettering, quirky illustration, and atypical layouts. The granola veers off with even fresher color palettes and copy that puts more emphasis more outdoorsy and active use cases. But of course, the heart of the brand—Nevil the Owl—stays in the spotlight with his witty and wise messages of getting the most out of life.”

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AWAKE Energy Granola is a unique product, but at its heart it is a delicious snack for those who want something healthy to get them through the day. By using fun graphics and a hand-drawn font, AWAKE channels earthy, wholesome goodness. The spokesowl avoids looking too cartoony but still appeals to a hardworking, youthful crowd. Each flavor has a coordinating box color, and the palette for the whole brand resembles nuts and berries, further indicating the product’s natural ingredients.

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Designed by Tether

Country: United States

City: Seattle

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