Wiltshire Chilli Farm
by Theresa Christine Johnson on 02/11/2016 | 3 Minute Read
Are you brave enough to try some of the chilli varieties from Wiltshire Chilli Farm? Taking inspiration from Marvel and DC comics and superheroes, Buddy has developed a branding and packaging for bottles of chilli sauce and spices that pack a punch of personality.
“Our first meeting with the guys from Wiltshire Chilli Farm was on a garden bench in a field of poly-tunnels with the wondrous variety of the fruits of their business growing within. Their passion for their products from source to sauce was immediately apparent.”
“The ‘Fearless Flavour’ brand essence we created was borne out of their search for new chilli varieties and their ambition to use, experiment and innovate with these to create new products to add to their ever-growing portfolio. The Wiltshire Chilli Farm recipes range from sweet to spicy to smoky to fruity and from a ‘heat’ perspective from mild to wild not just eye-wateringly hot.”
No matter where they fall on the spectrum, the products from Wiltshire Chilli Farm are for those looking to add in some delightful new flavors to their foods. The look had to be as bold as the lineup. Using chillis to create a “W” logo introduces consumers to the “Fearless Flavor” they offer, not skirting around the powerful main ingredient.
“Referencing the symbolic nature of a super hero badge the chilli ‘W’ icon echoes the core of their business and represents the fearlessness of Wiltshire Chilli Farm’s approach to chillies and their products. This is graphically supported with a utilitarian, hero—agency documentation feel across the labels and outer packaging.”
“On additional marketing materials we used graphic, comic book style illustrations of the products and for new product launches we created super-hero teaser posters to build intrigue and excitement.”
Designed by Buddy
Country: United Kingdom