by Theresa Christine Johnson on 02/09/2016 | 3 Minute Read
Just imagine a lazy, sunny Saturday afternoon spent in the park with some of your closest friends, chatting and laughing over these dreamy bottles of Chateau Grishenki. UPRISE developed the branding and packaging for this line of lovely liqueurs, making these special recipes perfect for enjoying and sharing with others.
“Chateau Grishenki is a series of original distillates and liqueurs, produced according to the traditional recipes of private winery in the countryside not far from Moscow. Naturalness, rich palette of flavors and good quality can satisfy the most demanding connoisseurs. The design had to convey environmental, uniqueness and originality of the product. In this project has been developed a complex graphic design of the brand—the mark of the logo, design concept of the label, gift wrap, and set of six bottles ‘Picnic bag.’”
Chateau Grishenki emphasizes a joy in the small things, transporting consumers to another place with the light color palette and delicately drawn illustrations on the label. Each variety has its own color to help distinguish it, which appears on the main label as well as the festive flag that appears at the neck of the bottle. UPRISE uses two traditional styles of fonts: a script and a serif. Both combine to indicate the brand has a respectable history and that the liqueurs are perhaps made using old-fashioned methods.
Designed by UPRISE