Featured image for Arla Ihana Yoghurt

Arla Ihana Yoghurt

by Elizabeth Freeman on 02/11/2016 | 3 Minute Read

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If you're into cute packaging then you might want to check out Arla Ihana Yoghurt. Designed by Kuudes Kerros, yogurt is packaged with lots of tender love and care.

Arla wanted to develop the current Ihana Yogurt brand to be a more delicious and indulgent product for a target group who value treats as an essential part of their everyday life. This included redesigning the current brand identity. One key insight gathered from consumer studies we’ve conducted, is that treats need to be worth their calories. 

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"In Finland you have basically two choices when it comes to yoghurt: either a functional snack or a really sugary snack. An indulgent treat that adds joy to your life doesn’t exist."

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"The reasons people buy treats are emotional, not functional so the concept needed to reflect this, and could even be a little bit decadent. Our aim was to design an intense and mellow looking pack that would suggest marvellous flavour combinations and cleverly counter the conventionality of yogurt, with bold design choices. The end result is a dramatic design solution that successfully sets Ihana apart from the current yoghurt selection in the market."

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Designed by Kuudes Kerros

Country: Finland

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