by Elizabeth Freeman on 03/08/2016 | 3 Minute Read
The next time you’re in France, stop by this cute sweethouse to get some flavorful desserts. Marmel is a sophisticated shop geared towards those with a more refined palate. Diana Polar designed the branding and packaging for the dessert boutique, creating something equally playful and pretty.
“Marmel is the small sweet shop located in Saint-Nazaire, France. The goal was to design brand identity reflecting elegant and distinguished style of a sweet shop and the created products. Color palette pastel with accent - copper foil. The logo has several variations for adaptation. Graphics simple and recognizable, on its basis are created patterns for packing and printing.”
Fun patterns bring Marmel to life, while copper foil and dainty hues add to the premium quality of the brand. Incorporating fruits like oranges, cherries, and blueberries emphasize the delicate flavors in every sweet they sell. Varying designs keep things interesting, and while there is a cohesive element, it makes every customer’s experience feel unique.
Designed by Diana Polar
City: St. Petersburg
Annie International Inc.